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The Concept

sunbonoo was founded in 2012 in Munich and Mallorca and is a booking portal for excursions and activities in the most popular holiday destinations by the sea. sunbonoo offers both early bookers and spontaneous travellers the largest selection of the respective holiday region as well as the best prices and personal service on site.

(Price-)transparency and comparability

The range of excursions and activities on offer appears non-transparent and unsettling so far to many tourists: there is a multitude of small, hard-to-find tour operators, language barriers as well as little price transparency and comparability. At the same time, the classic distribution channel via tour guides is increasingly perceived as overpriced, aggressive and patronising.

Today, with ubiquitous internet access and falling roaming fees, the internet is increasingly becoming a medium not only for advance information and booking, but also for spontaneous bookings on the spot..

This trend is taken advantage of by sunbonoo, which offers its customers a transparent and comprehensive overview with target group-specific filters of the best local activities and excursions on its portal, which the customer can even book much more cheaply on sunbonoo than on site..

The most diverse and largest offers

Compared to other portals, sunbonoo differs in the breadth of leisure activities offered in the respective holiday region. For example, the boat trip or the Segway tour is not only offered in the south, but also in the north, east and west. This way, every holidaymaker gets his or her money's worth and saves long journeys that were often unavoidable due to ignorance. Almost all leisure areas and categories are online and can be booked immediately: 

Sailing, speedboating, catamaran tours, glass-bottom boat trips, yacht rentals, water sports, golfing, bicycle rentals, hiking tours, Segway tours, city tours, museums, bus tours, canyoning tours, coasteering, climbing tours, horseback riding, jeep safaris, quad tours, buggy tours, party tours, disco tours, water parks, amusement parks, animal parks, personal training, massages, cosmetic treatments and much more.

The sunbonoo mission statement: you deserve the best holiday.

The Founders

Andrea Högner
Founder of sunbonoo

Andrea Högner

After working in marketing management for 25 years (15 of them as a manager) at large German publishing houses (Axel Springer AG, Süddeutsche Zeitung GmbH, Funke Medien), Andrea Högner has spent the last four years mainly developing new business models in the internet. This has resulted in, among other things, an online shop for Italian women's shoes, which she sold in 2013 to concentrate 100% on sunbonoo.

She is the managing director of sunbonoo and takes responsibility for marketing and sales as well as for customer service.

Roland Jäger
IT and Finance

Roland Jäger

After studying business administration at EBS University and completing a Master of Computing in New Zealand, Roland Jäger began his career as an IT consultant at DMR Consulting. After two years, he switched to management consulting at A.T. Kearney, where he worked for eight years from Munich and later Moscow, primarily supporting clients from the telecommunications and IT industries in process optimization and IT implementation projects.

As Managing Director at sunbonoo since the beginning of 2014, he has been responsible for the areas of IT and finance.